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EveryCarListed.Com Announces Video Integration On Automotive Advertising Experts Blog Talk Radio Show

AdAgencyOnline.Net is an automotive advertising resource / networking portal that hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio show featured on WAAOL – Automotive Advertising Experts – announced that he will be interviewing Dale Boone, the President and C.O.O. of www.EveryCarListed.Com , Darell Campbell, the C.E.O. of Every Car Listed and Briggs Ferguson, the President-Internet of Idearc Media LLC on the show that is scheduled to air on Friday, July 24th 2009 between 12:00 Noon EST and 12:30 PM EST.

EveryCarListed.Com is a preferred automotive advertising vendor on AdAgencyOnline.Net and both Dale and Darrell have previously appeared on the Automotive Advertising Experts show to discuss thier inventory based automotive advertising website. Philip explained why Dale, Darell and Briggs were invited to update AdAgencyOnline.Net’s audience of automotive advertising agencies and automobile dealers, “EveryCarListed.Com has earned a position as a preferred automotive advertising vendor on AdAgencyOnline.Net based on their unique understanding of both the automobile business and the new automotive advertising technologies being offered on the World Wide Web. For example, I have always been impressed by their integration of social networking to differentiate EveryCarListed.Com from other third party inventory based automotive advertising websites. Their support of the auto industry social networking site – www.AutoIndustryInsights.Com – known as the “Network Of Networkers” evidences their recognition of the need for relationship based selling to satisfy consumer demand.”

“In addition, EveryCarListed.Com recently proved their priority to give online car shoppers what they want by their decision to post videos on their vehicle listings to improve the transparency on their site; another consumer preference that has surfaced as a must have by online shoppers. Our research has confirmed that consumers prefer a video presentation over copy or still pictures when an auto dealer describes a new car or a used car for sale on their site. EveryCarLIsted.Com announced that they are moving towards becoming the only all-video listing site, with one million vehicle video listing available now, and the remaining vehicles on the site expected to offer video by year’s end.”

“Another announcement that warranted Dale’s repeat visit on this week’s Automotive Advertising Experts show is the fact that SuperPages.Com has launched a new “Cars” tab. The link is positioned at the top of their home page allowing consumers to shop for vehicles within their site by accesing all the listings from EveryCarLIsted.Com – including their video listings. The combination of the trafic from SuperPages.Com and the value added video content of EveryCarListed.Com will create a large and powerful all-video shopping arena that will provide a quality venue for auto dealers and an enhanced shopping experience for car buyers. That “win-win” scenario is something that my affiliated automotive advertising agencies, auto dealer clients and site visitors need to know about!”

Superpages.Com is Idearc’s products and services search engine that has more than 27 million unique visitors and ranks 27th in the top 50 U.S. Web properties according to comScore. EveryCarListed.Com was purchased by Idearc media, a subsidiary of Idearc, Inc., in February 2009. A representative of Idearc provided Philip Zelinger with the following press release and related information in advance of the show to help prepare the agenda for Dale’s interview and review of the new all-video platform planned for EveryCarListed.Com:

Contact: Lisa Vilfordi, Idearc Media, lisa.vilfordi@idearc.com, 972-453-3916

Superpages.com launches a new “Cars” tab housing all listings from EveryCarListed.com

Idearc Media LLC, home to Superpages.com® and publisher of the Verizon® Yellow Pages, today announced that its Internet site EveryCarListed.com SM has launched one million vehicle videos on its free automobile listing site. The videos are provided to each listing for free and by year end, EveryCarListed.com will launch videos to the remaining listings creating the only all-video vehicle listing site in the nation.

The vehicle videos simulate a trip to the dealer by providing consumers a “walk around” experience while a voice-over describes the car features. View this video of a 2007 Hummer H2. According to comScore, in November 2008, 146 million Americans viewed 12.7 billion online videos.

“Online videos are becoming part of the buying process,” said Briggs Ferguson, Internet President at Idearc Media. “Videos touch consumers’ senses and enhance the buying experience, which in turn provides dealers and for sale by owner listings more quality leads from EveryCarListed.com.”

EveryCarListed.com, which launched in August 2008 and was acquired by Idearc Media in February 2009, has more than 2 million dealership and “For Sale by Owner” listings. Vehicle listings on the site are current and updated daily through EveryCarListed.com’s agreements with Original Equipment Manufacturers (OEM). When inventory changes at local dealerships, the OEM relationship ensures the most up-to-date vehicle information is posted to EveryCarListed.com.

Superpages.com features a new “Cars” destination tab at the top of the home page, allowing consumers to shop for vehicles within the site. According to comScore, the Superpages.com network has more than 27 million unique visitors a month and ranks 27th in the top 50 U.S. Web properties.

“With Superpages.com’s traffic and EveryCarListed.com’s content, we are creating a powerful automobile sales arena,” said Ferguson. “These sites will provide a venue for dealers to take advantage of exclusive advertising opportunities that will bring more consumers to their dealerships.”

On the EveryCarListed.com site, consumers can search listings by make, model, fuel economy and many additional preferences. Automobile dealer inventories are listed at a basic service level at no charge to the dealer. The site also offers new vehicles from franchised dealers, and “For Sale by Owner” listings free of charge.

The EveryCarListed.com video technology, provided through Digital Motorworks, Inc., is the Liquidus Video Platform. Liquidus offers a unique real-time video capability that ensures vehicle information is always fresh and up-to-the-minute for every dealer and every vehicle.

Certain statements included in this press release and the hyperlinked materials constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect Idearc management’s current views with respect to Idearc’s financial performance and future events with respect to its business and industry in general. Statements regarding Idearc’s exploration of alternatives related to its capital structure are forward-looking statements. Statements that include the words “believe,” “will,” “anticipate,” “foresee,” and similar expressions identify forward-looking statements. Idearc cautions you not to place undue reliance on these forward-looking statements. The following important factors could affect future results and could cause those results to differ materially from those expressed in the forward-looking statements: (i) that the bankruptcy filing and the related cases disrupt current plans and operations; (ii) risks that Idearc’s business could suffer from the loss of key customers, suppliers or personnel during the pendency of the bankruptcy case; (iii) risks that Idearc’s plan of reorganization fails to obtain the requisite approval from the claim holders entitled to vote on the plan; (iv) risks that Idearc will be able to maintain sufficient liquidity for the pendency of the bankruptcy cases; (v) risk that the bankruptcy court rejects Idearc’s plan of reorganization; (vi) limitations on Idearc’s operating and strategic flexibility during the pendency of the bankruptcy cases; (vii) risks related to a long and protracted restructuring; (viii) risks related to Idearc’s declining print revenue, including a reduction in customer spending resulting from the current economic downturn; (ix) changes in Idearc’s competitive position due to the competition from other yellow pages directories publishers and other traditional and new media and its ability to anticipate or respond to changes in technology and user preferences; (x) declining use of print yellow pages directories; (xi) changes in the availability and cost of paper and other raw materials used to print directories and reliance on third-party printers and distributors; (xii) increased credit risk associated with reliance on small- and medium-sized businesses, in particular in the current economic environment; (xiii) changes in operating performance; (xiv) Idearc’s ability to attract and retain qualified executives; (xv) Idearc’s ability to maintain good relations with its unionized employees; (xvi) changes in U.S. labor, business, political and/or economic conditions; (xvii) changes in governmental regulations and policies and actions of regulatory bodies; and (xviii) risks associated with Idearc’s obligations under agreements entered into with Verizon in connection with the spin-off. For a discussion of these and other risks and uncertainties, see Idearc Inc.’s periodic filings with the Securities and Exchange Commission, which you may view at www.sec.gov, and in particular, Idearc Inc.’s Annual Report on Form 10-K.

About Idearc Media,LLC

Idearc Media LLC, a subsidiary of Idearc Inc. (IDARQ.PK), delivers products on multiple platforms to help consumers find the information they want, wherever they are. Idearc’s multi-platform of advertising solutions include Verizon® Yellow Pages, Verizon® White Pages, Verizon® Yellow Pages Companion Directories, FairPoint® Yellow Pages, FairPoint® Yellow Pages Companion Directories, Superpages.com®, Switchboard.comSM, LocalSearch.comSM, Superpages MobileSM and SuperpagesDirectTM direct mail products. For more information, visit www.idearc.com.

About EveryCarListed.com

EveryCarListed.com the nation’s largest all video free-listings Web site for automobiles, designed to contain all new and used vehicles for sale in the U.S. Its business model is like that of the Yellow Pages, which has a highly utilized model of free listings. Including all dealer inventories at a basic service level free of charge and allowing all “For Sale by Owner” listings to be placed for free, EveryCarListed.com creates a powerful automobile marketplace. Millions of current vehicle listings, updated daily, and agreements with Original Equipment Manufacturers (OEMs) as well as GM Certified Used Vehicles and other strategic partners, ensure that when inventory changes at local dealerships, the most up-to-date vehicle information will be posted to the Web site.

For more information visit www.EveryCarListed.com/corp.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., EveryCarListed.Com, AutoIndustryInsights.Com or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at https://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

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