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Philip Zelinger Speaks To Automotive Advertising Agencies At The 7th Digital Dealer Conference & Exposition

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station “WAAOL, All Automotive Advertising News All The Time” featured on the free automotive advertising resource / networking portal AdAgencyOnline.Net, will be speaking at the 7th Digital Dealer Conference & Exposition at the Nashville Convention Center. The auto industry focused event is scheduled from November 1st through November 03rd 2009. Philip’s session is planned for Monday in Room #211 from 11:00 AM to 12:15 PM and based on past performance it is suggested that attendees to the conference should show up early if they expect a seat.

Cliff banks, the Vice President and Editorial Director for Dealer Communications – the host of the conference – joined Philip recently on WAAOL’s premier blog talk radio show Automotive Advertising Experts to discuss the agenda in advance of the conference. The show with Philip and Cliff aired on Friday, November 23rd 2009 from 12:00 Noon to 12:30 PM EST. Automotive Advertising Experts has a growing audience of automotive advertising decision makers anxious to listen and learn from the invited auto industry insiders who share their experience and insights into the changing auto industry. Philip and Cliff reviewed the speakers and exhibitors that will be supporting the 7th Digital Dealer Conference & Exposition including some insights into Philip’s session which is posted on http://wwwdigitaldealerconference.com as follows:.

Presentation title: How To Use Social Networking To Get Ahead By Building Your Brand And To Stay Ahead By Protecting Your Online Reputation

Sub-title: Learn How To Monetize Social Networking By Building Relationships Online To Improve Profits In Both Sales And Fixed Operations

Session description:

The shift from brick and mortar dealerships to Internet showrooms has been forced by reduced profit margins and a struggling economy. This seminar focuses on the solutions – not the problems – that have risen from the ashes of a shrinking auto industry.

Social networking has a place on the WWW but monetizing the investment of time and resources needed to develop an acceptable R.O.I. has been a challenge. Dealership websites are experiencing reduced visitors as online car shoppers have found other sources for the information they need. Customers are bypassing dealership websites in favor of sharing experiences with likeminded shoppers before, during and after their buying/service experiences.

A properly orchestrated Social Networking program provides an excellent platform to build brand recognition and protect an auto dealer’s online reputation. A poorly constructed program will have the opposite impact. This seminar will provide a road map to a cost effective solution.

Philip Zelinger Personal Bio:

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a GM and Dealer Principal and the last 10 years focused on digital marketing. Philip is an expert on Internet technologies that improve selling process sourced from his social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car,” he is a recognized authority on market trends with the responsibility of selecting key vendors and applications for his dealer clients.

Cliff Banks provided the following press release describing the upcoming event that was posted on AdAgencyOnline.Net in advance of the online interview with Philip:

Premier Event for Car Dealers Less Than Two Weeks Away

Digital Dealer Conference & Exposition features automotive retail’s leading practitioners

NASHVILLE — October 19, 2009 — Join 500 of the industry’s top performing dealers and managers at the 7th Digital Dealer Conference & Exposition at the Nashville Convention Center, November 1st-3rd, 2009.

The conference, whose theme is, “How to Get Ahead Today and Stay Ahead Tomorrow,” features the newest trends, cutting edge practices and tips from the leading minds in automotive retail.

Featuring numerous tracks, the 7th Digital Dealer Conference & Exposition offers valuable and practical information that will help every department in the dealership outperform the competition.

The agenda is packed with some of the automotive industry’s leading practitioners who are having great success in their markets. The conference also features speakers from outside the industry to help forward–thinking dealerships stay ahead of the curve.

Once again, a half-day “newbie” class will be held before the program even starts so anyone new to this side of the business (including dealers themselves) can get up to speed quickly and get the most out of the two days of powerful sessions presented.

And the super-successful first-time Peer Networking Roundtables that were featured at the last event in Las Vegas are available again in Nashville. Dealers will interact with peers from outside their markets discussing their biggest challenges and solutions. They’ll be able to pick each others’ brains to see what works…and what doesn’t, comparing metrics and results at tables of 10 with peers of similar-sized operations.

With nearly 60 exhibitors, dealers also will find the latest technologies and solutions that will improve their businesses.

For more information, visit http://www.digitaldealerconference.com/.

Digital Dealer Conferences and Exposition are held twice a year and are owned and produced by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers more than 10 million times per year, Dealer Communications publishes the monthly print Dealer magazine, and the Dealer e-zine, Digital Dealer e-zine and Dealer Fixed Operations e-zine. Online weekly newsletters include Dealer; Digital Dealer; DFO; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing.

Philip Zelinger explained why he supports the Digital Dealer Conference as well as AdAgencyOnline.Net, “The auto industry is consolidating their brick and mortar facilities in response to a shrinking economy and the government directed bankruptcy of General Motors and Chrysler. The solution to serving the needs of today’s and tomorrow’s car buyers can be found on the Internet Super Highway vs. yesterday’s local auto row. Automotive advertising agencies are challenged to replace conventional advertising like radio, T.V., Newspaper with online marketing messages. The key is to provide selling systems and processes that integrate the new “virtual showrooms” with the brick and mortar facilities all linked to the diverse channels available on the Internet to address a targeted audience. That solution is being provided by the automotive advertising vendors that I invite onto my shows as well as those that will be joining me at the 7th Digital Dealer Conference & Exposition.”

Philip also used the interview with Cliff Banks to invite his audience to a “Post Party” during the conference co-hosted by FirstLook and Ad Agency Online on Sunday evening from 8PM to 10PM at The Hermitage Hotel in a private room near their Oak Bar. The 5 star hotel is only one block from the convention center and a number of automotive advertising insiders have already confirmed their attendance.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

The list of previous guests interviewed on WAAOL include many of the most recognized automotive advertising experts in the industry as well as some new entries into the exploding automotive advertising technology sector, many of whom will be attending the 7th Digital Dealer Conference as exhibitors or as invited speakers. Past guests included, Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook, Al Cantarella from AutoWebsitePlus.com and Cliff banks from Dealer Communications.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., The 7th Digital Dealer Conference & Exposition or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at https://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##

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