Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of an automotive advertising resource / networking portal — AdAgencyOnline.Net, will be speaking to an audience of Chrysler, Dodge and Jeep dealers at the 6th Annual Chrysler Southeast & Southwest Business Center Service & Parts Business Conference. The conference is being held at the Disney Resorts Contemporary Hotel in Orlando Florida from September 22nd – 24th, 2010.
The session being presented by Philip is titled Social Media And Fixed Operations; What Was – Is And Will Be. The importance of fixed operations to generate profits to compensate for reduced new and pre-owned vehicle sales has become self evident as dealers struggle to cover expenses in a consolidating auto industry. The focus of Philip’s session will be to advise auto dealers how to increase their absorption rate from fixed operations — the percentage of total dealership expenses that are covered by profits generated from service and parts — using social media to leverage their automotive advertising dollars.
Automotive advertising agencies have learned to integrate service and parts messages in their conventional and digital marketing plans. However, according to Philip Zelinger, “The cost of using social media as an automotive advertising channel must consider the labor associated with the effort. New automotive advertising applications have been introduced to the market that leverage the resources of auto dealers by increasing the efficiencies of their staff combined with the viral nature of pushing their messages through various social networking communities. People are still part of the process, however, technology has improved the R.O.I. for every automotive advertising dollar at a time when reduced automotive advertising budgets demand it.”
In addition to Philip hosting a session on social media his automotive advertising agency — Ad Agency Online, L.L.C. — will be displaying their products and services in a special section set aside for the attending auto dealers to learn about some of the new technologies and applications being developed to promote service and parts using social media and other internet based digital marketing methods. The Chrysler Business Center explained the value for vendors planning to exhibit at the conference in material that they posted on their website promoting the event. “The Southeast and Southwest Business Conference Expo continues to grow every year. Many of our attendees have said the best part of the Conference is the Vendor Expo “It’s like shopping at a Dealership Candy Store, every product or service imaginable is there”. Our Dealers have challenges ahead growing their business and it won’t be possible without your Products and Services. We are planning to have over 300 Chrysler, Dodge and Jeep Dealerships in attendance from 12 States.”
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of a nationally respected automotive advertising social networking portal, AdAgencyOnline.Net. Philip invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry representing auto dealers and technology vendors focused on the automotive advertising industry.
His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.
About AdAgencyOnline.Net and Ad Agency Online, L.L.C.
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, and SiSTeR Technologies – Video CarLot; to name a few.
For more information on Philip Zelinger, Ad Agency Online, L.L.C., The 6th Annual Chrysler Southeast & Southwest BC S&P Business Conference or any of the vendor clients represented by Ad Agency Online contact Philip at 888-796-2228 or email him at firstname.lastname@example.org. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at https://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away! After all, what are friends for!” ###