Most dealers recognize the value of their data base of past and present customers. Many even invest in automated marketing programs that rely on algorithms to target qualified customers and deliver equity alerts for vehicle exchange programs and properly timed service alerts based on factory recommended maintenance to improve customer retention and loyalty after the sale.
The ADAGENCY ONLINE Blog
Auto Industry Insiders Reviews HELIOS – A Facebook Based Customer Engagement/Sales Platform by xChange
HELIOS uses incentive gamification and predictive analytical marketing communications to encourage vehicle services and sales via patent-pending social engagement and conversion processes. HELIOS, creates a virtual dealership within the Facebook community, equipping the dealer with automated social-mobile customer relationship management, customer vehicle maintenance schedules, maintenance appointment services, vehicle search and shopping, real lease and loan information and instant customer credit checking into a seamless customer engagement and conversion program.
Simply put, social media matters because in today’s internet driven marketplace the customers are in charge. Auto dealers that prioritize their customer’s experience before, during and after their sale or service at their facility will attract and retain more customers. Social media has the unique ability to insert the auto dealer into the conversation that is the market without having to time their message.
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